Magento Seo don't forget the xml
Magento comes out of the box with some nice SEO optimalisation tools. It has very easy formatting for rewriting url's. Human readable and search words optimised url are just a matter of choosing the right words.
Also the Metatag info is very simple and accesable. For every new product just find the right wording and have them in te metatag section.
When testing some sites for SEO score and optimalisation, it turned out that it is also important having some XML text in place. This means, in the webshop's site-root there has to be a xml site-map and avrobot.txt. And if available there might also be a rss xm feed in place.
Creating a sitemap in Magento is very straight forward. Just go into "catalogue" and then go to " google" - sitemap. Choose the desired xml name and place where the file should remain. Then just klick on generate xml and the site-map will be generated for you. After this, if you have a look at the webshop files, there will be a sitemap.xml.
Secondly for having a robots.txt just create a simple txt file with the name robts.txt. In this file you can put the restrictions for the robots visiting the site for indexation. If no robots.txt in place, the robots can just go everywhere in the sites structure. This could give undesired search results in google.
So teh robots.txt provides the possibility to block some parts for indexation by robots. Below is a example which can be used for start. Just put in some more parts if you want to block that dir of file. Be aware tha blocking /app/ blocks the whole direktory. If you do not want that bu just want a part blocked be more specific with the file-path info.
sample of robots.txt config:
User-Agent: *
Allow: / # Allow bot to enter
Disallow: /oude_shop/ # Exclude only folders with no
# link from frontend, like
# templates, css, js.
Disallow: /app/ # Nothing to see here
Disallow: /configure_shop.php # Nothing to see here
Disallow: /includes/ # Nothing to see here
Disallow: /security_new/ # Nothing to see here
Disallow: /errors/ # Nothing to see here
Disallow: /media/ # Nothing to see here
Disallow: /skin/ # Nothing to see here
Disallow: /shell/ # Nothing to see here
Disallow: /var/ # Nothing to see here
Disallow: /lib/ # Nothing to see here
Disallow: /js/ # Nothing to see here
#and more if needed
#Disallow: /*?id=* # Disable specific id or pages
#Disallow: /*&type=98 # Disable print pages
#;location to the sitemap.xml
Sitemap: www.dezonvanitalie.nl/sitemap.xml # Your Sitemap
#Sitemap: www.example.tld/rss.xml # Your RSS Feed
It takes some work to have these files in place. But having them in the webshop root will help reaching better search engine result in the end.